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World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Published on July 11th, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

Published on November 29, 2024

The Rolex SailGP Championship

Rolex is Title Partner and Official Timepiece of the Rolex SailGP Championship, a regatta circuit contested by some of the fastest sailing craft in the world. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.

Published on December 6, 2024

Rolex and the Vienna Philharmonic

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

Published on August 19, 2024

Rolex & the US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

Published on July 11, 2024

Rolex & The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

Published on July 4, 2024

Rolex and The Amundi Evian Championship

The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps.

Published on June 24, 2024

Rolex and The Championships, Wimbledon

Rolex is the Official Timekeeper and one of the major partners of all the leading tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport that was capturing the world’s attention like never before.

Published on June 15, 2024

The 24 Hours of Le Mans

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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World of Rolex